Alibaba Group has achieved great success in managing online trading platform that support SMEs. There are many marketing ways to boost sales in order to earn higher revenues. Let’s take AliExpress platform as an example on displaying ways it used to boost sales.
Firstly, AliExpress has launched SuperDeals that enable shoppers can buy different categories of products at a lower discounted prices. Besides that, AliExpress also organized Single Days’ Shopping Festival that branded by Alibaba. This Double Eleven Shopping Day is the biggest online shopping event worldwide. However, the accounting method is complex and high controversy.
Besides the special deals provided, AliExpress has effective communication systems in order to facilitate the conversation between shoppers, company, trading partners and so on. For example, users’ reviews and rating systems and social networking such as Facebook and Twitter) provide a platform for multiple parties to share exchange and interact between each other to get latest information.
In addition, the company has provided additional services in order to enable websites visitors or customers to have better shopping experience. For instance, they provide various language support, delivery methods, payment methods, currency support, shopping application, user guidance and etc.
Moreover, awareness and participation of Alibaba in virtual world is leading Alibaba as well as its platforms to more success path. For instance, Alibaba wishes to implement the VR payment system in order to change the traditional shopping patterns. Furthermore, Alibaba implemented Chat Room, Buy+, augmented reality and gamification in such virtual world as well.
As we all know that both Alibaba and AliExpress platform have achieved huge success in online businesses. There are few key factors that lead to the success of AliExpress which including competent management team, commitment to company cultures and values, brand building, pricing strategy, and so on.
In sum, Alibaba as well as AliExpress have successfully transformed themselves over the years. They are adapting to the dynamic changes and demands of online business in order to provide better services to their customers in fulfilling customers’ satisfaction since customers’ satisfaction is the key driven for them to continue move forward.
All in all, the story of Alibaba and AliExpress shows a real example of how a small start-up company relies on the power of the Internet to make it grow, bit by bit in the world economy.
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